Elevating Carolina Herrera's Fragrance Adventure with Virtual Store Innovation

An immersive 3D journey blending luxury, storytelling, and seamless e‑commerce integration.

We crafted an interactive virtual store for Carolina Herrera, showcasing fragrances and holiday gifts through creative 3D environments, micro‑interactions, and storytelling that reflect the brand's bold sophistication and New York spirit.

Concept
UX/UI
Art Direction
Motion Design, 3D

Redefining luxury shopping with Carolina Herrera's dynamic virtual store experience.

Each fragrance and holiday gift was spotlighted on unique 3D islands, blending artistry and interactivity to mirror the brand’s elegance while offering a delightful and intuitive shopping experience.

Through collaboration with UZIK and 60fps, we delivered a seamless fusion of 3D design, matte painting, and storytelling, capturing the vibrant essence of Carolina Herrera’s identity.

This innovative virtual store redefined digital luxury, blending interactive design and storytelling to celebrate Carolina Herrera's fragrances, festive offerings, and iconic connection to the dynamic energy of New York City.

Credits: UZIK, 60fps, Mooders.
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