Crafting Cartier’s Timeless Digital Showcase for "Cartier in Time"
Launch websiteAn immersive digital journey celebrating Cartier’s cinematic artistry and timeless elegance.
We designed an innovative scrolling carousel for Cartier, inspired by clock hands, to present 12 abstract films starring Jake Gyllenhaal, blending mystery, sophistication, and seamless navigation.
- Strategy & Concept
- UX/UI
- Art Direction
- Motion Design, 3D
- Sound Design
- Development
Exploring timelessness through Cartier’s refined and immersive digital experience.
The carousel allowed users to journey through 12 hours, each linked to a film, with fluid transitions and minimalist design enhancing the dreamlike quality of the experience.
A reimagined grid‑based menu and a dramatic ending—zooming out into a dark, timeless space—deepened the mystery and artistic allure of Cartier’s cinematic project.
This project showcased Cartier’s creative identity, combining innovative navigation with elegant design to craft a digital experience that embodied the brand’s sophistication and exploration of timeless themes.
Credits: 60fps, Mooders.
Awwwards Site of the Day, FWA Site of the Day, CSSDA Site of the Day.
Credits: 60fps, Mooders.
Awwwards Site of the Day, FWA Site of the Day, CSSDA Site of the Day.