Immersive Experience Showcasing Red Bull and Citrix’s F1 Partnership
Launch websiteA dynamic website blending racing intensity with cutting‑edge technological storytelling.
We crafted a dual‑layered digital experience, merging Formula 1’s thrill with Citrix’s data-driven innovations, using 3D visuals, dynamic transitions, and interactive storytelling to captivate Red Bull’s audience.
- Strategy & Concept
- UX/UI
- Art Direction
- Motion Design, 3D
- Development
- Sound design
Exploring Formula 1’s excitement and technology through immersive storytelling and design.
The top layer captured live race moments with 3D effects and speed‑focused transitions, reflecting Formula 1’s intensity and Red Bull’s high-performance ethos.
The lower layer focused on Citrix’s tech contributions, offering a darker, behind‑the-scenes aesthetic with interactive elements that highlighted the synergy between technology and performance.
This project blended innovation and emotion, delivering a technically optimized, visually impactful digital experience that celebrated Red Bull and Citrix’s partnership and the excitement of Formula 1.
Credits: Havas SF, Mooders.
Awwwards Site of the Month, Awwwards Site of the Day, FWA Site of the Month, FWA Site of the Day, CSSDA Site of the Month, CSSDA Site of the Day.
Credits: Havas SF, Mooders.
Awwwards Site of the Month, Awwwards Site of the Day, FWA Site of the Month, FWA Site of the Day, CSSDA Site of the Month, CSSDA Site of the Day.