Launching Longines Spirit Flyback: A Journey of Heritage and Exploration

Launch website
An immersive digital experience inspired by aviation and adventurous exploration.
We crafted an interactive website for Longines Spirit Flyback, blending 3D Antarctic landscapes and pioneering narratives to highlight the timepiece’s heritage and technical sophistication.

  • Strategy & Concept
  • UX/UI
  • Art Direction
  • Motion Design, 3D
  • Development
  • Sound design
Exploring aviation history and innovation through immersive storytelling and design.
The site featured dynamic WebGL‑powered Antarctic scenes, with Byrd’s plane soaring above, symbolizing the precision and adventurous spirit of the Flyback watch.
Interactive storytelling transported users into Richard Byrd’s Antarctic expedition, seamlessly connecting Longines’ pioneering history with the advanced technology of the Spirit Flyback timepiece.
This project united history, innovation, and exploration, delivering an engaging digital journey that celebrated Longines’ legacy while showcasing the Spirit Flyback’s technical and aesthetic brilliance.

Credits: Reflet Communication, 60fps.
Awwwards Site of the Day, FWA Site of the Day, CSSDA Site of the Month, CSSDA Site of the Day.