Revolutionizing Horse Racing with Longines Positioning System

A real‑time tracking app combining precision, elegance, and user-friendly race data visualization.

We developed the LPS app for Longines, offering real‑time 3D race tracking, seamless camera transitions, and intuitive data access, all reflecting the brand’s sophistication and technical excellence.

Strategy & Concept
UX/UI
Art Direction
Motion Design, 3D
Development

Enhancing race tracking with precision, innovation, and Longines’ signature elegance.

Our app design focused on smooth camera transitions, live metrics, and visually refined circuits, ensuring data accessibility without overwhelming users while upholding Longines’ elegant branding.

Through motion design prototypes and 3D modeling, we delivered a dynamic app that captures the essence of horse racing while meeting Longines’ high standards of precision and sophistication.

This collaboration pushed creative and technical boundaries, resulting in an innovative tracking app that seamlessly combines real‑time precision, user experience, and Longines’ legacy of excellence.

Credits: Reflet