Engaging Fans with Longines’ Smash Corner Interactive Installation
An immersive booth blending sportsmanship, technology, and Longines’ elegance at Roland Garros.
We created an interactive experience for Longines, letting visitors measure their smash power and visualize their performance through dynamic, real‑time animations and personalized data.
- Strategy & Concept
- UX/UI
- Art Direction
- Motion Design, 3D
- Sound Design
- Development
Fusing precision and fun at Roland Garros with Longines’ Smash Corner.
Participants struck tennis balls to measure smash power, captured by Kinect sensors and transformed into mesmerizing particle animations displayed in real‑time.
Personalized smash data was saved online, enabling participants to view rankings, access animations, and share their experience, extending the booth’s impact beyond the event.
This engaging installation highlighted Longines’ innovation and precision, attracting hundreds daily and reinforcing the brand’s connection to sports and forward‑thinking digital experiences.