Revolutionizing In-Store Experiences with Longines’ Touchscreen Interface
A digital interface combining luxury storytelling with seamless product exploration.
We designed a touchscreen system for Longines, integrating RFID technology to deliver detailed, interactive storytelling for each timepiece, enhancing the in‑store customer experience.
- Strategy & Concept
- UX/UI
- Art Direction
- Motion Design
- Development
Bridging tradition and innovation through interactive luxury retail technology.
The interface paired RFID‑enabled watches with a dynamic touchscreen, showcasing each timepiece’s history, specifications, and imagery for an immersive storytelling experience.
User‑friendly design ensured sales associates and customers could explore Longines’ collections intuitively, blending digital innovation with the brand’s timeless elegance and heritage.
This project elevated Longines’ in‑store experience, aligning cutting-edge technology with luxury retail to engage customers and reflect the brand’s commitment to modernity and tradition.