Innovative Interactive Installation for Masar's Visionary Urban Development

Bringing Masar’s urban vision to life with immersive digital experiences.

We designed an interactive installation for Masar, enhancing their 3D city model with synchronized iPad and screen integrations, offering enriched insights into Mecca’s transformative urban development project.

Strategy & Concept
UX/UI
Art Direction
Motion Design, 3D
Development
Sound design

Merging digital innovation with physical models to elevate Masar’s exhibition spaces.

Visitors explored Masar’s development plans using iPads synced with large screens, accessing real‑time 3D visualizations and detailed digital content.

Powered by Unreal Engine, the system offered intuitive interactions and dynamic insights, seamlessly blending Masar’s physical model with digital storytelling.

This installation highlighted Masar’s dedication to innovation, providing a comprehensive experience that bridges physical and digital realms, aligning with Mecca’s visionary urban transformation goals.

Credits: Reflet Communication