Creating a Digital Journey for Masar’s Visionary Destination

An interactive experience highlighting Masar’s transformative role in Mecca’s urban future.

We modeled Masar’s 1.2 million square meters in WebGL, crafting a fast‑loading, day-and-night interactive platform showcasing its key urban components and visionary offerings.

Strategy & Concept
UX/UI
Art Direction
Motion Design, 3D
Development
Sound design

Exploring Masar’s innovative urban landscape through immersive digital storytelling.

The platform allowed users to toggle between day and night views, blending virtual components with reality to showcase Masar’s dynamic and transformative urban environment.

We developed a 45‑second video for events and designed Masar’s main website, aligning with the brand’s vision and demonstrating our ability to deliver across formats and platforms.

This project reflected Masar’s mission to enhance urban life, using cutting‑edge technology to create a seamless, immersive experience that positions it as a landmark destination in the heart of Mecca.

Credits: Reflet Communication, 60fps, Mooders
Awwwards Site of the Day, FWA Site of the Day, CSSDA Site of the Day.