Midwam: Fusing Cultural Identity and Human-Centered Design
Launch websiteA storytelling platform blending cultural identity with immersive, human‑centered design.
We designed a bilingual website for Midwam, using the spinning top as a central motif to symbolize their energy, immersive installations, and impact across the Middle East.
- Strategy & Concept
- UX/UI
- Art Direction
- Motion Design, 3D
- Development
- Sound design
Exploring Midwam’s immersive world through symbolic, interactive storytelling.
The spinning top motif represents Midwam’s momentum and human‑centric approach, with dynamic visuals and sound intensifying user engagement during interactions like long presses.
Multilingual functionality ensures mirrored experiences in English and Arabic, while scrolling interactions introduce Midwam’s visionary services, blending cultural symbolism with technical excellence for a seamless user journey.
This project showcased Midwam’s innovative spirit, uniting artistic storytelling with flawless multilingual design to highlight their immersive installations and cultural impact throughout the Middle East.
Credits: 60fps, Aura production
Awwwards Site of the Day, FWA Site of the Day, CSSDA Site of the Day.
Credits: 60fps, Aura production
Awwwards Site of the Day, FWA Site of the Day, CSSDA Site of the Day.