Transforming E-Commerce with Interactive Fashion, Music and Storytelling

An immersive campaign blending music, storytelling, and e‑commerce for Vente Privée.

We created an interactive experience where users styled characters in Broken Back’s music video, unlocking new narratives and directly purchasing featured outfits from Vente Privée's catalog.

Strategy & Concept
UX/UI
Art Direction
Motion Design
Development

Blurring boundaries between music, fashion, and e‑commerce with groundbreaking interactivity.

This innovative campaign let users play stylist, choosing outfits tied to Vente Privée’s catalog, seamlessly merging storytelling with real‑time shopping opportunities.

Through bold design and development, we delivered a visually stunning, interactive experience that elevated storytelling and commerce, earning widespread acclaim for its originality and execution.

"You Are the Stylist" redefined interactive campaigns, demonstrating our ability to connect digital innovation with storytelling and e‑commerce for a pioneering and engaging user experience.